“There’s an App for that” has Gone Too Far and Here’s Why
How many apps do you have on your phone? In the last month, how many apps have you downloaded?
According to Quartz, the average iPhone user downloads fewer than one app to their phone a month. It’s a staggering number, considering Apple boasts 78 million app downloads since 2008. The data suggests that people love to download apps, but they are selective in what they download. To win the coveted home screen space, the app needs to provide real function and content that keeps the user coming back for more. If it doesn’t check those boxes, the delete button is just a finger stroke away.
As it relates to the church, there are a growing number of apps your members can download. There are giving only apps. Video and audio apps for your sermons. There are live streaming apps. There are note-taking apps for your sermon notes. There are several Bible apps. There are even bulletin-only apps.
While we love that virtually every aspect of the church has gone mobile, there is such a thing as too many apps. Strange for a mobile app company to say, right?
We’ve all experienced this phenomenon at a restaurant. You open up the menu, and there are so many options you feel overwhelmed and lost. It makes deciding what to eat feel almost impossible. As a result, you end up ordering an old standby that likely isn’t the best option on the menu, or you pass altogether.
With app download stats as they are, your members and guests might download and use one church-related mobile app. How do you make the best use of that one download?
Three key things to consider:
1. Leverage your brand to drive downloads and usage.
Your members have a relationship with your brand. They know it. They trust it. They are much more likely to download and use your app than a third-party app where there’s not a relationship.
2. Create connection to drive generosity.
Technology alone does not drive generosity. Rarely is giving the first feature people use in our apps. In fact, it’s usually the third or fourth. This tells us that users are watching videos, listening to sermons, reviewing sermon notes or connecting in another way first. This connection leads them to the give button. This is why our average church sees a 31.5% increase in their online giving. It’s why our average gift is $185. Connection drives generosity.
3. Make Your App the One-Stop Shop
Your app should serve as the digital front door to your church. Instead of pointing your members to multiple apps, you should point them to one app and get them to everything they need from there. If you want to connect with your people through mobile, it has to be easy.
If your members are only going to download one app, whose app is it going to be?
If you want to learn more about Aware3 and how we can help you with your branded church app, we would love to talk.