How to Effectively Use Push Notifications for Your Church

 In Blog, Feature Highlight

Push messages are an excellent tool for your ministry to keep users continuously with updated content beyond Sunday morning, but they can be tricky – “how long should my message be?” and “When is the best time to send a notification?” are common questions we get here at aware3.

More and more apps use push messages, so it’s important to know how to effectively reach your congregation with them.  Read on to learn about the top four factors to consider the next time you schedule one; ensuring you’re re-engaging your church family and “pushing” them back into your app.

Keep the Length of the Message Short and Sweet.

Skip the “fluff” and keep your messages like a tweet -opting for clear and concise. Why is this important? Besides wanting to keep the attention of users, screen sizes dramatically vary among devices, making the number of characters crucial to avoid being cut-off. On iOS, the maximum amount tends to be around 120 characters while Android leans towards as little as half of that.

Aim to keep your message as short as 60 characters or less. Before scheduling your push notification, use a character counter like the one here to help with the process. If you can’t cover what you would like in such a short message, consider linking to a feature with additional information.

Don’t Press Send Too Often

If your sending pushes message several times a day, you may want to think twice. With tens or even hundreds of apps installed on a device, people can get overwhelmed with alerts. Although there’s no magic formula, think about sticking with once a week to keep their attention.

Consider What Time it is

It may seem simple but always think about your local time zone. With push notifications, phones will often sound to alert users, making it important to avoid late hours. Nobody wants to wake up in the wee hours of the night due to the buzz of their phone.
Some great times could be mid-day, to catch them during their lunch break or right after work as they’re beginning to wind down for the day.

Use Action Words to Motivate

Your church members are looking for ways to stay engaged. In place of asking a question to provoke reflection, use action words to get users involved. Encourage them to check out your latest content and even go beyond a message only push. Use deep-linking to guide them to a particular feature that’s relevant to the message and drive them back to your app.