Why Your Content Needs to Be Timely And Relevant
I’m a pretty happy Kansas City resident right now. My Royals won the World Series for the first time in 30 years, beating the Mets in extra innings at the end of October. I’d like to say I didn’t have any doubts, but when they were down against the Houston Astros in Game 4 of the ALDS, a World Series visit seemed impossible. They ended up scored five runs in the 8th inning and ended up winning 9-6.
I know that looking back on our run to a championship seems like I’m rubbing it in. (And I am, a little.) However, I had an interaction with a company right after the game I wanted to share with you.
In the adrenaline rush of an amazing come-from-behind win, I received an alert on my phone:
Stubhub sent me an alert, letting me know tickets to ALDS Game 5 were available. In my euphoria, I took advantage of the alert and bought tickets right there.
It’s a great example of something that we discuss at aware3: timely relevant content that’s also location based. Based on the information I supplied to Stubhub, they knew that those tickets would be something I’d want. But even one step further, they capitalized on the emotion of the moment, which influenced my purchasing decision. After a Game 4 like that – I knew I didn’t want to miss Game 5 in my city.
On a smaller scale, churches have the chance to use these kinds of moments in ministry. I’m not talking about manufactured emotional moments, but reaching out with relevant content when real emotional moments happen.
Think through things that happen at your church on a weekly or even seasonal basis. Maybe you’re giving away Thanksgiving turkeys to families in need in your community. Turn on geo-fencing on your app so when members of your church go to the grocery store, an alert pops up reminding them to buy a turkey for them to give away.
Or maybe you’ve created a special devotional for parents and kids to go through for the Advent season. Send out a push notification to all the parents in your church to let them know about this resource they might want to use during the Christmas season.
Perhaps one of your missionaries is visiting and shares powerful stories of the Gospel preached in their country. But they’re in need of resources: clothing, supplies, and the ability to purchase food. Update your giving button so that people can give directly to your missions fund and support the stories they’ve just heard.
By connecting an emotional moment to an easy-to-do action, you create endless opportunities for your members and visitors to connect with your church. The church is meant to connect with people and to help them grow. Take the opportunity to drive engagement and connection in a deep way through your mobile app