Avoid The Crash After The Fall Sugar Coma

 In Blog, Communication

The first major holiday of the fall is already behind us as 2017 keeps speeding by. Candy, cookies, treats, it all just tastes better on Halloween. And diving into your leftover candy after the dust settles from the trick-or-treaters is always something to look forward to, but the sugar high also comes with a sugar crash. It happens to almost all of us!

How did the year go by so fast that we are already talking about post fall events? Aren’t we still planning Easter? Oh, right, that’s Easter 2018 that’s starting to ramp up … (you can never start too early). Fall is a busy season. Even though, sometimes every season feels busy. But, fall does have the most holidays or days to celebrate. And with holidays, comes events. And with events, comes research, planning, execution and follow up. You still with me? It’s safe to say that for some of us, it has been a long October.

But why do we do these events? It’s true, people love to celebrate. Trunk-or-treats, fall festivals, harvest hoedowns, chili cook-offs—these celebrations provide a reason to drink some apple cider, relax with friends and family, and have a fun with your kids. But something events also do is bring people together. Whether you bring your family, coworkers, friends or your small group with you, these fall events provide opportunities for people to connect not only with each other, but also with your church.

The church has a unique opportunity to be a safe place for people to come to have a enjoyable time without the having their guard up. Of course, you probably already knew this since you probably did host an event or partner with another church to host an event leading up to Halloween. The rush of the planning and the whirlwind of the day of the event is comparable to the sugar high you might have gotten last night while finishing off that Halloween candy.

But, the sugar crash and the post Halloween blues are setting in today, the day after Halloween. Experiencing something similar after your fall events is completely normal. You planned, executed, and are now exhausted. But the job isn’t done yet. Hopefully, you have a pile of guest cards/submissions sitting on your desk or in your inbox. Do you have a plan to tackle your post event fall follow up?

Follow up can be draining, but this is an important time to capture the people who came to visit your church because Christmas is right around the corner. If you have low energy after the fall season, digital technology can be a solution for you, and it can also take on a life of it’s own.

Work smarter, not harder this time of year. There is a long term, and sustainable way that digital technology can help you beat the post Halloween and fall events sugar coma crash.

Raise Up Leaders With Chat & Text Engagement

With your mobile app, there is more to the story than only using it for giving or occasionally updating the calendar. You have the power to use digital technology as a tool to grow your congregation and foster a community. Let guests know that their visit to your event mattered to you. You can send a bulk follow-up message to everyone whose information you have. Use outbound text messaging (text engagement) to send all participants a quick thank you. Better yet, you can include a “looking forward to seeing you soon” and some information about your services and a call to action to download your mobile app to check things out before they visit. In our work, we’ve found that there are 3.2 more unique app users than attenders. Your church reaches beyond Sunday morning.

Then, once event attendees are able to visit and hopefully get connected, you can use mobile chat to take on a life of its own in the process of fostering leaders and community. Use chat to connect newer people to others that they may have common interests, can help them join a small group, or get involved in serving. With chat, you are able to have an open line of communication between new guests and volunteer or staff leaders in your church. These leaders can help foster community with newer church members or attendees, and also help mentor them into the mature believers that every church craves.

So when you feel like you’re hitting wall after coming down from a great fall run, there’s no need to panic. Digital technology and mobile apps can work for churches of all sizes and help them grow through member engagement.