TLC Your App: Episode 1 – Easy ways to create Video for your community

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If you haven’t noticed yet, video is the king of media these days. Videos are constantly being circulated, watched, and shared. People spend an average of 67 minutes a day watching online video content, and more than 500 million hours of videos are watched on YouTube each day. That’s a lot of video. Video is not only a great storyteller, it has the ability to create a powerful experience for the viewer. It’s captivating, personal, and versatile.

Churches have a lot of external noise to compete with when trying to get their message out. Chances are, you’re looking for ways to capture people’s attention and convey your message in a way that truly resonates with them. According to studies, the average viewer remembers 95% of a message when it is watched, whereas only 10% when read. Video generates 1200% more shares than both images and text. One thing is clear: video is the most engaging and shareable form of media in today’s world.

So how can you incorporate video into your church engagement strategy?

  • Live stream your services and special events so people can tune in from afar. Have your pastor ‘go live’ on Facebook on a random weekday.
  • House your entire library of past sermons in your app, or sprinkle videos throughout your app using feature hubs.
  • Create a special video series (like a video blog a.k.a. vlog) around a certain topic, like a devotional series or church staff spotlight.
  • Use in-app communication tools like push messages to spread the word about your video content.

Think you need to be a pro to create a video that’s worth sharing? Think again. Newer mobile devices have amazing cameras that are perfect for shooting lo-fi, personal clips to share with your community. Whether your goal is to make weekly announcements more fun, share experiences from a mission trip, or connect with people who are unable to attend weekly services, video is easier than ever.

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